Intel, ASUS Launch Project to Create Community-Designed PCs

At WePC.com, Consumers Spark Global Conversations to Dream Up the Ideal Notebook, Netbook and Gaming PCs
SANTA CLARA, Calif., Oct. 29, 2008 - Consumers become product designers at WePC.com, a Web site launched today by Intel Corporation and ASUS. WePC.com is where consumers can collaborate with each other and with Intel and ASUS to design innovative new products. The plan is for the two companies to deliver to market what could be the world's first community-designed PCs.
WePC.com will enable a global conversation about the ideal elements of PCs. Visitors to the site can share ideas, vote on submitted concepts and engage in discussions with other community members about the qualities of the "dream" PC.
"Intel believes the spark for innovation can come from anywhere," said Mike Hoefflinger, general manager of Intel's Partner Marketing Group. "That's why Intel is working with ASUS to tap into the creative energy of consumers as they share ideas on designing their ideal PC. Intel is committed to encouraging conversations with consumers and giving people a voice in the design of technology they use every day."
"ASUS and Intel have created WePC.com in an effort to bridge innovation and technology with consumers' wishes," said Lillian Lin, director of ASUS' Marketing Planning Division. "ASUS strives to provide the best user experience with our products. By empowering WePC.com users to play a role in the design process, we expect to deliver cutting-edge community-designed products that address a consumer vision of the dream PC."
The community will be divided into three conversation groups, addressing three of the most popular consumer PC categories: netbooks, notebooks and gaming notebooks. Intel and ASUS hope to bring to market a consumer-inspired product that simplifies and enhances computing needs with Intel and ASUS technology in each category. The PCs will be powered by Intel® Atom™, Intel® Centrino® 2 and Intel® Centrino® 2 Extreme processors.
Prizes will be rewarded to select participants for their creative role in this project. Details on prizes will be announced at a later date.